After months of speculation it was Amazon that bagged the Top Gear trio of Jeremy Clarkson, Richard Hammond and James May. The deal is rumoured to be worth an eye-watering £160million.
For a while though it seemed like the trio would be heading over to Netflix. A senior executive at Netflix has spoken out saying that the streaming service declined them because “It wasn’t worth the money”.
The company’s chief product officer, Neil Hunt, told Digital Spy that the trio “sold themselves for way more money” than they are worth.
“We have past episodes of Top Gear, so we have a pretty good gauge of what audiences like. Our buying decisions tend to be somewhat data-driven. We have a lot of data to get the deals we want. Clearly it wasn’t worth the money to make the deal.”
He later added: “There is an audience for everything and it is not up to us to judge if Amazon has paid too much or not.”
We’re sure the three of them won’t mind too much. They have now signed up to Amazon Prime to make a new programme, along with producer Andy Wilman, who also quit the BBC following Clarkson’s “fracas”.
What do you think? Are the guys worth the money? Tell us in the comments.