We have this theory about cheese, it can make any meal better. Well, it’s more than a theory, it’s pretty much a law over at helloU headquarters.
But have you ever noticed that you always want more cheese? There’s never enough of it. It’s like, it’s like….crack (apparently). We’re not going to lie, crack isn’t really something we do over here, but according to scientists the influence of cheese is so potent that they refer to it as ‘dairy crack’.
It must be pretty bad, this guy can’t even leave the house without cheese.
New research by the University of Michigan says that pizza is one of the most addictive foods, largely because of the cheese topping. The key ingredient is casein, a protein found in all milk products. As your body digests cheese it releases a whole host of opiates called casamorphins. Casamorphins play with the receptors in your brain that trigger the addictive element.
Apparently the addiction is even stronger when it comes to highly-processed cheese, such as the plastic stuff. Unsurprisingly, healthy foods such as brown rice were found not to be addictive. Go figure.
This whole cheese being addictive malarkey is actually good news, if you spin it right. The next time you finish of half a block in an hour or so, don’t feel guilty, it’s not your fault that cheese it addictive.